As cracks open across our world, the lines between war and peace are splintering. More people are working, surviving and sacrificing in the grey spaces created by conflict. And while many are trying to close those cracks and bring positive change, they are now fighting on multiple fronts – not least against media disinformation and pressures of public scrutiny.
To create action – to inspire change – people need to care. So, for those striving to help, on-the-ground or ground-truth human stories are mission-critical.
Our international network of media veterans – many with actual veteran combat experience – strive to be the go-to global partner-studio for pioneers, communities and organisations taking on the world’s biggest challenges; telling stories to effect real change. Thread’s operators can change perceptions and deliver impact in every story told.
We’ve reported from the shrapnel-scarred frontlines of Ukraine, interviewed Mexican gang members, and followed troops into battle in Iraq and Afghanistan. But we take as much pride in telling a CEO’s vision, creating a medical training video, or interviewing military veterans. Delivering across any platform, we can have experts on the ground in any context and cover any issue or story. To do this we work with the best. The best clients, the best causes and the best creatives. And in everything we do, we weave the threads of our DNA: Creativity, Compassion, Courage and Calibre.
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